A heart attack happens every 34 seconds. Something must be done to find better ways to predict, prevent, monitor, and treat heart disease. Brought about by UCSF in collaboration with the American Heart Association, the Health eHeart Study hopes to find those answers. The study plans to gather more data about heart health from more people than any research study has done before. And use it to develop strategies to prevent and treat all aspects of heart disease. Using the latest gadgets and smartphones to provide the real-life, real-time metrics required to change the game. The team includes experts in cardiology, internal medicine, epidemiology, data technology, informatics, social media, and mobile technology.