AARP’s Innovation@50+ promotes entrepreneurship in the marketplace around breakthrough technology-driven products, experiences, and business models that benefit people over 50. Innovation@50+ programs spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative engages visionary thinkers, entrepreneurs, the investment community, industry, nonprofits, and consumers to spur innovation that addresses the needs and wants of people over 50. With Innovation@50+, not only is AARP shaping the 50+ market and expanding possibilities for people. AARP is also reengineering the way nonprofits meet their mission.