“Z”(Zaher) El-Assi serves as Vice President of Sales Transformation for IBM Watson Health, defining the new way Watson Health goes to market. He has been with IBM or IBM-acquired assets for a decade. Previously, he served as President of Merge Healthcare’s eClinical division, where he led the creation of Merge eClinicalOS, a cloud-based data capture and management solution for the clinical trial industry. Prior to joining Merge Healthcare, Zaher served as the Vice President of Global Sales & Strategic Partnerships for Boston-based Kika Clinical Solutions. With Kika, Zaher was responsible for establishing and developing international partnerships and building upon their diverse client base. He is credited for leading the successful sale of Kika Clinical Solutions to Merge Healthcare in 2010.