[imageframe lightbox=”no” lightbox_image=”” style_type=”bottomshadow” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”left” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]Bill is a highly-seasoned business and thought leader in the specialized field of design for Medical and Life Sciences products.
Over the past twenty years, he has led Bridge Design to perform at the forefront of the industry, invoking a highly user-centered design approach that improves customer appeal and market share for clients ranging from startup to Fortune 500. His broad and deep industry perspective has resulted in powerful cross-pollination of ideas that often anticipate consumer and medical trends, resulting in multiple industry design awards, and, more importantly, market share improvement for clients.
Bill is a sought after conference speaker on design and innovation and has written extensively for industry media. In addition, he contributed a chapter to “The Handbook of Design Management; The Japanese Corporate Approach.” He has also been a guest lecturer and student mentor at UC Berkeley and Stanford University’s industrial and product design programs.
In addition, Bill has served as a Venture Advisory Board Member for Kimberly-Clark, and for the past decade on the Editorial Advisory Board of industry-leading publication Medical Device & Diagnostic Industry (MD&DI). He has also been named among the “100 Notable People” in the medical device industry by that same organization.
Bill owns multiple patents and holds two masters degrees, awarded jointly: an MDes in Industrial Design Engineering from the UK’s Royal College of Art, and a DIC in Engineering from its sister university, Imperial College.