2013 Agenda

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2013 Agenda 2017-07-03T16:43:31+00:00

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Day 1 - Thursday, June 13, 2013
  
 8:30 AM – 9:00 AMBreakfast
 9:00 AM –  9:05 AMWelcome to the Summer Summit
Speaker:  

Jill Gilbert, Producer, Digital Health Summit

 9:05 AM - 9:40 AMOpening Keynote: From a Sugar Rush to Digital Health High
   

Dr. Anand Iyer is both a long-time leader in the mobile industry and a type II diabetic--which turned out to be the perfect blend of business savvy and high emotional intelligence to succeed in this high-tech, high-touch market.

Join us for this opening keynote as Dr. Iyer shares insights on how WellDoc orchestrates win-win collaborations with industry partners, while taking advantage of the tsunami of "digital consumerism," to better engage patients and enhance their outcomes while being proactive with the regulatory and privacy officials.

Take this unique opportunity to learn from Dr. Iyer as he shares priceless lessons on the key challenges confronting the digital health leaders of today including:

  • how WellDoc evolved the business model
  • how to establish win-win collaborations and partnerships in this industry
  • how to be proactive with regulatory and privacy officials, understanding that not every FDA interaction is alike, and
  • what patient empowerment really means
Keynote Speaker: 

Anand Iyer, Ph.D., President and COO, WellDoc

 9:45 AM - 10:35 AM A Day in the Life of a Doctor, Patient and Caregiver
   

There is no better way to understand how each of these stakeholders are integrating health technology into their lives than actually walking through their days. And seeing this live-action session will demonstrate things we sometimes only talk and think about. Gain special insights into how patients, HCPs and caregivers are really using tools to conduct visits, self-manage, self-organize, & identify unmet needs.

Moderator: 

Aenor Sawyer, Asst. Clinical Professor, Orthopedic Surgery; Associate Director of mHealth CTSI, UCSF , University of California San Francisco (UCSF)

Speakers: 

Marianne Braunstein, VP of Product Management, Epocrates
Donna Cryer, CEO, Cryer Health; ePatient
David Inns, CEO, GreatCall
Bob Plourde, VP Innovation and R&D, UnitedHealth Group

 10:40 AM - 11:30 PM Master Class: 360 Degree View of Funding
   

While investment in the digital health space has increased significantly over the past few years, raising capital by early stage digital health start-ups remains a tall challenge. There are far fewer routes to explore compared to the digital/social media space where angel and super angel funding is more readily available from alumni networks of Google, PayPal, LinkedIn, Facebook and a number of high profile incubators.

The current challenges are likely to persist as there appears to be few, if any, blockbuster VC-backed exits on the horizon in the digital health space, which could unleash capital to reinvest in the eco-system. What must start-ups do in this environment to succeed? How should they adjust their operating plan? What can change the current state? And what types of funding should digital health companies utilize at different stages of growth?

Hear first hand from industry veterans from all sides of the funding puzzle what they expect, what they're looking for and how they can help.

Moderator: 

Jack Young, Director Qualcomm Life Fund, Qualcomm Ventures

Speaker: 

Sharon Knight, Founder, Avik Ventures
Rory Moore, CEO, EvoNexus
Don Ross, Managing Director and Founder, HealthTech Capital
Dr. Killu Sanborn, Director of Business Development, Oxford Finance

 11:35 AM – 12:25 PM Opportunity Spotlight: Sensors Uncensored
   

If we learned anything at CES this past January, it's that sensors are pervasive in every new cool tech getting to market these days. And health is definitely leading the way in this sensor proliferation. Constant tracking and monitoring through interconnected devices opens up unlimited possibilities for disease management and prevention leading up to new and remarkable business opportunities. Get the ins-and-outs of how these sensors can play to both individuals and enterprises and what companies are now doing with all of this data.

Moderator: 

Steve Kovsky, Senior Manager Digital Content, Websense

Speakers: 

Chris Holbert, CEO, SecuraTrac
Aidan Petrie, Co-Founder and Chief Innovation Officer, Ximedica
Christine Robins,CEO, BodyMedia
Stephen Zadig, Co-founder and COO, Vital Connect

 12:25 PM - 1:40 PM Expo & Lunch
 1:40 PM - 2:10 PM  Special Session:   Digital Health Takes a Roadtrip
 

This September, elite cyclists will be riding 2100km throughout Europe in thirteen days. This is not your usual race though: the stars of the mHealth Grand Tour are pro-cyclists that all have Type 1 diabetes. The riders will have their blood glucose monitored continuously throughout the Tour. 

This unprecedented event will bring to the public eye what is possible with accurate data capture and monitoring technology and will showcase how diabetes management can be proactive and compatible with a dynamic and fulfilling life.

Mark your calendars for this inspiring and insightful session to get an insider's view on how ANT + (as the tech company) partnered with Dexcom (as the product concept) to create a unique consumer experience with GSMA and the riders of Team NovoNordisk and Team BG. 

Speaker: 

Jake Leach, Vice President, R&D, Dexcom

Guest Speaker: 

Surprise!

 2:15 PM – 2:45 PM   Master Class: Monetizing Data Prediction Models To Empower Health Consumers
   

Capturing data is at the core of almost all digital health companies, representing unprecedented opportunities. Presumably, health data enables powerful analytics. But how can health analytics directly grow your company beyond improving market segmentation, efficiencies and cost-effectiveness/benefit analyses?

As the consumer market becomes flooded with data and analytics, digital health will level the playing field between consumers and traditional stakeholders in healthcare. This critical master class will discuss how your company can lead digital health and turn transparency into value-add, actionable results to nurture engagement and trust among your ultimate customers – all of us, health consumers.

With over twenty years of experience in academic medicine and scientific research, Dr. Yao will share her vision of how scientific research, IT, and business processes can be integrated to move health analytics from being an efficiency-driver at best to the front line as product offerings to improve health. In her current role as CEO of Univfy, Dr. Yao has led both scientific and business fronts from founding of the company to the launch of health analytics on both consumer and business platforms to international and US customers.

Speaker: Mylene Yao, MD, Co-founder and CEO, Univfy Inc.
 2:50 PM – 3:15 PM  Master Class:  What's Your Mobile Strategy?
   

Mobile is not just another marketing channel: it's the future of empowered health and the future is now!

So the question is not if you should go mobile but how. And whether it's complying with HIPAA and the FDA or determining how mobile can drive user adoption and retention, a well-orchestrated mobile strategy can help differentiate your offering and drive tangible business objectives.

In this "you'd better not miss" Master Class, you will get the practical how-tos your company needs to develop a seamless users' mobile experience and give your business its next boost.               

Speaker: 

Michael Prichard, Founder & CTO, WillowTree Apps

 3:20 PM - 3:50 PM   Master Class: Reaching your Customers Off (and On) the Grid
   

 

Finding the right distribution channels may be more obvious for some companies than others. There is extreme value in being placed on the shelves of large groups, but there also more targeted and "off the beaten path" ways to reach your customers.

Discover leading-edge strategies you haven't even thought of to reach an entirely new customer base.  You'll hear from a diverse group of digital health leaders making a significant impact in their distribution channels and sales growth

Speakers: 

Silas Buchanan, CEO, Our Health Ministry
Catherine Calarco, Chief Marketing officer/SVP, HeartMath

 3:50 PM - 4:10 PM Coffee, Networking and Expo Break
 4:10 PM – 4:25 PM   

Innovation Spotlight:   Abandoning the Old for the Radically New

  

When faced with a serious disease, patients are often in the dark about their disease in general, what the latest research says, and how it can apply to their individual disease progression.

Going online to search for health information is almost a reflex now: over 70% of Internet users (and 88% of caregivers) look online for health information, and they are hungry for answers, so they go through dozens, sometimes hundreds of websites to gather the latest research, publications, opinions, anecdotes, anything that can take them closer to an answer.

What if you could receive all the latest information about your specific situation directly by email? That's what Medivizor proposes to bring to patients & caregivers for serious conditions. For free. Flattening medical knowledge from patient-generated content to scientific publications curated and edited for the general public. In ePatient Dave's words: "clarity is power."

Hear directly from Tal Givoly, CEO of Medivizor, how he envisions to transform healthcare by empowering patients with personalized, relevant and actionable knowledge.

Speaker: 

Tal Givoly, CEO, Medivizor

 4:25 PM – 4:35 PMRecharge Your Engines Break
   

We know the afternoon lull might be setting in and we take your health seriously! Experience digital health in action and get charged for our last rockstar session followed by a fantastic party!

 4:35 PM – 5:30 PM   

Master Class:  Speaking PR!  

   

How do you give a voice to your products with the right audiences on all different media channels? How do you craft your stories for TV, magazines, newspapers and the web?

Join some of media's movers and shakers as they pull the covers off what it takes to get publicity for your digital health company. Gain tangible insights as they share not only what their process is for writing and producing their pieces, but you'll have an opportunity to test your pitches out on them and receive LIVE feedback.

Moderator: 

Robin Raskin, Founder, Living In Digital Times

Speaker: 

Phil Baker, Technology Writer, San Diego Daily Transcript
Dan Munro, Contributor, Forbes
Gary Robbins, Science and Technology Writer, U-T San Diego, Formerly San Diego Tribune

6:00 PM – 9:00 PM Cocktail and Networking Event
   

Join us at the Omni Hotel Pool and Deck for an incredible evening. Special surprise announcements will be made that you won't want to miss out on!

 
Day 2 - Friday, June 14,2013
  
 8:15 AM – 9:00 AM Breakfast
9:00 AM – 9:50 AM  Opportunity Spotlight: The DNA Economy
   

Join three of the leading innovators making extraordinary strides utilizing cutting-edge genetic sequencing to radically transform medicine as we know it. Discover how the integration of genetic testing into digital health products and services is driving business opportunities and why your company should pay attention. Integrating clinical data with genetic assessments provides a unique perspective at the individual patient level - enabling precision medicine for better outcome, lower costs and improved lives.  The possibilities in this field are growing at a fast and furious pace so understanding the landscape is crucial to be able to recognize these partnerships and opportunities. 

Moderator: 

Francois Ferre, Phd, CEO and President, AltheaDx

Speakers: 

Dave Daly, Head of Oncology, Medical Sciences, Life Technologies
Samir Damani, MD,  Founder and CEO, MD Revolution

9:55 AM – 10:20 AM  Keynote: I'll Take Brain Health for $6 Billion
   

Brain health is a rapidly growing market and all digital health companies should be aware of the far-reaching impact this segment will have on the entire industry. Alvaro Fernandez, the CEO of the leading independent market research firm tracking health and wellness applications of brain science, will reveal a brand new market study and forecast on the digital brain health market for 2012-2020.

This market has expanded from what used to be only "brain fitness" to include web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning. You will gain insights into the industries' Ten Companies to Watch and actual forecasting areas of unparalleled growth for the whole industry.

Keynote Speaker: 

Alvaro Fernandez, CEO, SharpBrains

 10:25 AM - 11:05 AM Deploying Digital Health on a Massive Scale
   

Imagine deploying your technology to potentially as many as 70M users - that's happening to Humetrix and the release of their Federally awarded iBlueButton app to Medicare patients, Veterans and other Americans covered by private plans for whom iBlueButton provide mobile access to their health records so that they can be shared with their physicians wherever they receive care. And that's not all: the San Diego-based digital health company is now deploying their award-winning mobile app internationally!

Hear directly from the different parties involved in the forging of powerful public/private partnerships to deliver innovative digital solutions to transform healthcare: the innovator and the public official who can make these type of deployments possible.

Gain new insights into what is possible in extending your deployment strategy and get a new appreciation for the business opportunity that more digital health companies can take advantage of while benefiting public health.

Moderator:: 

Kim Tyrrell-Knott, Esq., Partner, Epstein Becker & Green, P.C.

Speakers: 

Dr. Bettina Experton, CEO, Humetrix
Dave Roberts, San Diego County Board of Supervisors, Former VP of HIMMS for Government Affairs

11:10 AM – 12:00 PM  Key Triggers: Nuts and Bolts for Successful Consumer Adoption
   

How do you get to know your users? How do you know what makes them tick? Whether it's losing weight, stabilizing blood glucose levels or receiving early signs of heart attacks, in the end, each new product and service faces the same primary challenges: adoption and monetization.

This unique session will address the endless challenges of adoption from all angles: who are my users? What are their needs and how do I align my offering to their needs? How do I reach them? How do I achieve wide and long-term adoption? And, can I streamline adoption by baking my marketing strategy into my product design?

Learn directly from market leaders which tools they are using and/or developing to accelerate adoption combining segmenting their user-base and applying game mechanics to make it stick.  

Moderator: 

Denise Lee Yohn, President, Consulting Partner, Denise Lee Yohn, Inc.

Speakers: 

Chris Bergstrom, Chief Strategy and Commercial Officer, WellDoc
Vishal Dubey, VP, Technology, Dacadoo
Tom Paul, Chief Consumer Officer, UnitedHealthcare
Paul Prescod, Co-founder & CTO, Ayogo

12:05 AM – 12:35 PM    Master Class: Got Brand?
 

In tech-heavy or research-driven companies, marketing is not always a central or early focus. That said, successful companies marry their core offering with a powerful brand and communications strategy.

  • What does a successful brand strategy look like?
  • When should you start thinking about your brand, your company identity and your external communication?
  • How can a powerful brand strategy help position your company and impact your bottom-line?

Learn from real use cases and success stories of digital health companies that gained traction from the quality of their offering paired with the power of a strong brand.

Don't miss this rare opportunity to learn from one of the world's leading brand consultancy in health and wellness what it takes to build a strong brand in digital health.

Speaker: 

Ned Russell, Group Managing Director, Saatchi & Saatchi Health|Wellness

12:35 PM - 1:35 PM    Expo & Lunch
1:35 PM -  2:30 PM   Special Session:   Sculley's Angels
 

John Sculley is a visionary, and for the last thirty years, his impact on the economy has been literally palpable - from selling "sugared water" at Pepsi to promoting Apple's personal-computers-as-identity-statements. Sculley is now on a mission to transform healthcare through the power and reach of digital health. And as he did at Apple, he's been mentoring brilliant innovators/CEOs who are changing the way we see the world and think about healthcare. Meet three of them in this unique session where John and his proteges will engage in a candid discussion on what CEOs of digital health companies should know to be successful on this bumpy landscape.

Moderator: 

John Sculley, Entrepreneur and Investor; Former President of PepsiCo and CEO of Apple

Speakers: 

Sean Heyniger, Co-Founder & CEO, SleepMed
Randy Parker, Founder, President & CEO, MDLive
Sonny Vu, CEO, Misfit Wearables

2:35 PM –  3:00 PM    Closing Keynote: Doing Health Differently: An Emerging Model at Mayo Clinic
  

Every day, headlines and bylines reveal the growing threat of a global health crisis. Particularly in the U.S., unsustainable costs are driven by unhealthy lifestyles, the incidence of chronic disease, and an aging population. And while the headlines shine a spotlight on the challenges, scalable solutions remain elusive.

For more than a century, Mayo Clinic has been wholly-dedicated to solving complex problems and providing answers to its patients and people everywhere. In today's health care landscape – where the impact of reform is largely unknown – Mayo Clinic is making a bold investment to help transform the way health care and wellness services are designed, delivered and evaluated. 

The same spirit of innovation embraced by Mayo Clinic to revolutionize medicine is being applied to preventive care and wellness in its built-in 'learning laboratory.' By incorporating wellness in its strategic operating plan, Mayo is demonstrating its commitment to creating both real and virtual environments that will allow experts to gather data, test, model, and validate best-practice approaches to health and well-being.

 In this session, Philip Hagen, M.D., will challenge and inspire participants as he explains how Mayo Clinic plans to leverage technology; data integration; multi-modal programming; team-based care, and personalized interventions to develop evidence-based solutions that are achievable and sustainable for people everywhere across the health spectrum.

Joining Dr. Hagen on stage will be Mark Roberts from Everyday Health to provide insight into how digital technology and direct-response marketing techniques can be employed to increase consumer engagement and drive better health outcomes.

Keynote Speaker: 

Philip Hagen, MD, MPH, Department of Preventive, Occupational, and Aerospace Medicine, Mayo Clinic; Medical Director, Mayo Clinic Global Business Solutions

Guest Speaker: 

Mark Roberts, SVP & General Manager, Health Solutions, Everyday Health