Digital Health Summit: Exploring the Rx for Success
A two day conference/expo taking a deep-dive look at the elements of a successful digital health venture


Day 1 – Thursday, June 14, 2012
Time Topic Description

8:30 – 9:50 a.m.

Breakfast, Expo & Keynote: Dr. Michael Clark

Join Dr. Clark as he gives us an eye-opening look into the online and offline world of digital health and fitness.



Dr. Michael Clark, Chief Science Officer, ShareCare; Chief Executive Officer, National Association of Sports Medicine (NASM)


10:00 – 10:55 a.m.

Meet the Stakeholders

Creating great technology that changes lives isn’t enough to make a product successful. At a minimum, understanding the landscape of the technology and healthcare worlds is essential to the business equation. In this session, we will lay out the important branches including institutions, buyers, payers, patient advocates and more.



Dan Munro, Contributing Editor, Forbes

Nick Martin, Vice President Innovation and R&D, UHG
Charlotte Yeh, Chief Medical Officer, AARP
Amanda Goltz, Senior Manager, Pacific Business Group on Health
Dr. Aenor Sawyer, Asst. Clinical Professor, Orthopedic Surgery; Associate Director of mHealth CTSI, UCSF


11:00 – 11:45 a.m. Identifying & Establishing your Markets AND Ask the Analyst (w)

Determining which market to hit first can make or break your company. We’ll take a look at distribution models and explore new markets turning to digital health, including urgent care with tele-med, long-term living facilities, home health, ACOs, auto, and residential.

SUMMIT EXCLUSIVE: Frost & Sullivan, a leading healthcare research firm will unveil their latest findings in the connected health space with an analysis on The Top 20 Telehealth Markets by revenue opportunity and transformative potential.



Zachary Bujnoch, Senior Industry Analyst, Frost & Sullivan


11:50 – 12:20 p.m. The Human Centered Age: Critical Design Choices for Exceptional Results (w)

The rapidly intersecting Health and Technology industries have firmly entered the age of the user; the physician, nurse, patient, and family hold much sway in the success of a new device—many clinical procedures are now considered to be healthcare’s version of commodities and growth is stagnant due to mature market segments.

Segmented user wants and needs will drive the innovations of tomorrow’s services and devices. Today, user centered design is as critical as understanding reimbursement strategy or regulatory pathway in defining the success of any new technology.

Aidan Petrie, Chief Innovation Officer at Ximedica, will discuss & demonstrate case studies that emphasize the value of user-centered design.



Aidan Petrie, Chief Innovation Officer and Co-founder, Ximedica


12:30-1:50 p.m. Luncheon, Expo and Keynote:
Can You Hear Me Now? Driving Access & Action via Mobile Technologies

As mobile technologies permeate all facets of daily life, using mobile platforms that individuals are already comfortable with to deliver personalized health information has tremendous potential to provide consumers with options to help them manage their own health.

The opportunity to leverage wireless technologies spans virtually every aspect of consumer health decision-making and healthcare delivery process, with the potential to radically change the infrastructure of the traditional health system. Join Dr. Richard Migliori, Executive Vice President of Health Services, UnitedHealth Group as he discusses how consumers can manage their health using mobile technologies that are personally relevant, engaging, and promote consumer and physician interaction.



Richard Migliori, M.D., Executive Vice President Health Services, UnitedHealth Group


1:55 – 2:45p.m. Reality Check: Costs, Regulations, and other Headaches (w)

When it comes to technology in healthcare, there are steps that are critical to bringing a product to market. The extensive costs and legalities can be planned, though. How can you prepare for clinical trials, FDA approvals, reimbursement, and the other hidden surprises along the way? And are there new opportunities digital health businesses can take advantage of with the advent of accountable care organizations, patient centered medical homes, telehealth to curb readmission rates, and more.




Halle Tecco, CEO, Rock Health

Alex Go, Founder and CEO, LivWell Health
Greg LePeter, Chief Counsel, Qualcomm Life

Amy Sheng, Co-founder, CellScope


2:50 -3:10 p.m. . Hubfest: Understanding the Blueprint for Connectivity in the Home (w) With increased caregiving in the home becoming an integral part to the aging population and the Quantified Self going mainstream, understanding the connected home is an essential consideration in developing health and wellness technologies. The consumer demands seamless connectivity and it’s your responsibility to provide it to ensure product success. Understanding the options and which one to choose is an essential component to your strategy;in this session you will learn from a company that understands the complete ecosystem.


Kian Saneii, CEO, Independa


3:15 – 3:45 p.m. Digital Engagement – The Power of Effective Collaboration and the Results to Prove It This session will focus on how two companies can come together to effectively run a program beneficial to both. Value Options is working with Audax Health via its Careverge, social health engagement platform, to proactively address its need for broader and more transparent patient behavioral analytics. This digital consumer destination is delivering personalized content, tools, communities, goals and rewards via a fun and interactive experience that is fully HIPAA compliant. Equally as important, Value Options efforts has been further empowered by leveraging non-clinical behavioral insights to better understand their members’ interests and concerns. This analysis and activation messaging is driving better patient and business outcomes.




Brian Dolan, Chief Customer Solutions Officer, Audax Health
Dr. Henry DePhillips, EVP, Health Care Solutions & Chief Medical Officer, Audax Health
Patrick Glynn, Senior Vice President of Emerging Markets, Value Options


3:50 – 4:40 p.m Selling Technology Into the Healthcare System: Let’s Cut to the Chase (W) Hospitals, outpatient services, physicians and other healthcare institutions—how does a digital health company work with, let alone sell to, these groups? Is it just about “selling” or are there other opportunities to partner and; how are these business relationships established? This session will look at how these groups look at the role technology plays in their operations and how they acquire new technology – whether it’s a monitoring device, EHR, or a Health IT System.



Veronica Combs, Editor-in-Chief, Med City News

Mitch Bryant, Enterprise Support Services Manager, Norton Healthcare
Kirk Larson, Vice President & Chief Information Officer, Children’s Hospital Central California
Dayna Neumann, Vice President Marketing & Strategy, FetterGroup


4:45 – 5:30p.m. Tomorrow’s Rockstars: Rock Health Startup Demos (Part 1) Leading Silicon Valley Healthcare Accelerator Showcases Digital Health Companies of the Future


Rock Health Startups
Christine Lemke, Co-Founder, AchieveMint
Brian Chiko, CEO, Cognitive Health Innovations
Josh Susser, CTO, Cognitive Health Innovations
Zach Lynch, CEO & Co-Founder, Health Rally
Antony Evans, Chief Executive Officer, Senstore
Nicholas Crocker, CEO, Sessions
Sachin Nanavati, Chief Operating Officer, Docphin
Derek Juang, Chief Technology Officer, Docphin
Abbas Mehdi, CEO, Medmonk, Inc.


7:00 – 9:00p.m. Digital Health Cocktail Reception Mingle and network with our Digital Health VIPs, speakers and summit attendees at Omni’s Terrace & Bar, a beautiful open-air venue with views of downtown San Diego.

Day 2 – Friday, June 15, 2012
Time Topic Description

8:30 – 9:50 a.m. Breakfast, Expo & Keynote:
Digital Health in the Hot Seat
A Hard Hitting, No BS Venture Capitalist and Blogger Challenges a Digital Health Pioneer to Answer the Toughest Questions Plaguing the Digital Health Ecosystem



Lisa Suennen, Managing Member, Psilos Group; Blogger, Venture Valkyrie

Don Jones, Vice President of Wireless Health, Global Strategy and Market Development, Qualcomm Life


10:00 – 10:45 a.m. The App-ification of Health Workshop (W)

An app can be part of your marketing strategy, a social health component, or a mission critical piece of your solution. Designing the right app on the right platforms for your brand is one of the most important decisions you’ll make. Getting your app “out-there” in the public eye is the second part of the puzzle.

In this session you will be taught how to develop, manage and deploy mHealth apps as well as learn many of the keys of consumer adoption and long-term engagement from a company already excelling in these critical areas. You will also learn the importance of getting your app in the hands of healthcare professionals and how they will become critical to your growth and success.



Ben Chodor, CEO, Happtique
Dr. Robert Pakter, CEO, Pilljogger


10:50 – 11:35 a.m. A Doubleheader: Selling Successfully to Consumers & Winning the FDA’s Approval (W)

Part 1: Selling Successfully to Consumers
Questions abound around how to get digital health products into consumers’ hands. What are the steps to sell health and wellness technologies into retail stores, and more importantly, who is responsible for making successful sales through those channels? And how should companies approach selling through pharma or mail order?

Learn the ins-and-outs of how to approach these channels and what you need to do to achieve success.

Part 2: Winning the FDA’s Approval

When it comes to designing your devices and applications, you can’t forget the all-important FDA! It’s essential to be thinking ahead of the various regulators that will ultimately control your product getting into the marketplace, including approvals from app stores.

This crucial session will address a number of pivotal questions arming you with the latest information to assist in creating a winning strategy.

Join Stuart Blitz, Director of Worldwide Commercial Development and Joe Flaherty, Senior Manager of Strategic Marketing from Agamatrix, a leading digital health company that has made extraordinary progress in selling their devices to the number one pharma company, retail store and mail-order company.



Stuart Blitz, Director of Worldwide Commercial Development, Agamatrix
Joe Flaherty, Senior Manager of Strategic Marketing, Agamatrix


11:40a.m. – 12:10p.m. Breaking Through the Funding Clutter (W)

Funding for digital health companies is growing; however it’s also one of the biggest obstacles for healthcare technology entrepreneurs in moving forward with building their business. The mobile health sector alone saw funding double from $233 million in 2010 to $500 million in 2011.

There is still a good deal of unallocated funding money out there, but you just have to know where to look and have a strategy to approach the varied avenues.

You are about to take a deep-dive into the diverse world of digital health funding opportunities—what they are, how to apply and where to find them:

• Angels
• Disease-related Funding
• Foundation Grants
• Government Grants
• Non-dilutive Funding
• Venture Capital



Jack Young, Director Qualcomm Life Fund, Qualcomm Ventures


12:15 – 12:45p.m. Trust, Transparency, and Meritocracy: Three Pillars to Creating a Successful Health Network (W)

Current social networks work well for sharing many different types of information, but most are not suitable for health. Building a successful social health network requires a unique foundation. In this talk, Ron Gutman, Founder and CEO of HealthTap, will explore how to develop and execute on the three pillars required to create and support a successful social network in this evolving space:

1) Trust brings the right people together
2) Transparency ensures that participants do the “right thing”
3) Meritocracy encourages high engagement



Ron Gutman, Founder and CEO, HealthTap


12:55 – 2:25 p.m. Interactive Luncheon and Expo TBD

2:30 – 3:00 pm The Digital Health Chessboard: What’s Your Next Move? (W)
What you should be focusing on…and what happens if you don’t…

Disciplined executives embrace a focused growth strategy that takes into account the macro industry landscape (the “Chessboard”). This current Digital Health Chessboard depicts how key constituencies (payers, providers, PBMs, pharma and patients) are competing for a shrinking pool of resources using the sharpest weapon to date: information.

In this session we will discuss the trends driving monetization, what potential buyers are saying about you behind closed doors and what it means to the survival of your company.

Attendees are encouraged to anonymously submit their most pressing strategic issues for consideration at the presentation at [email protected]



Lora Lindsey, Managing Director Healthcare Information & Media, DeSilva+Phillips


3:00 – 3:45pm Tomorrow’s Rockstars: Rock Health Startup Demos (Part 2) Leading Silicon Valley Healthcare Accelerator Showcases Digital Health Companies of the Future


Rock Health Startups
Michael Pan, CEO, nephosity
Lily Ho, Business Development Director, nephosity
Ashwin Pushpaia, Co-Founder, Sano Intelligence
Boma Safabakhsh, Co-Founder, Agile Diagnosis
Ming-Zher Poh, Co-Founder & CEO, Cardiio
Andrey Ostrovsky, Co-Founder, Chief Medical Officer, Care at Hand, Inc.
Jeffrey Levy, Founder & CEO, Care at Hand, Inc.
Robert Francis, CTO, Care at Hand, Inc.
Meghan Muntean, President, ChickRx
John Schrom, Co-Founder,