Hearing loss is often associated with growing old and there is a sense of vanity that prevents a person in need of aid from getting it. How does ClearSounds address this issue?
This is so true. Unlike vision loss, hearing loss involves the interaction between people. It impacts relationships. It impacts people’s perceptions of us and our perceptions of self. When untreated, it eats away at self-esteem. Unlike any other disability, it is insidious and pervasive. It affects the core of who we are as the effect of hearing loss deeply impacts every single interaction we have. The truth is, that freaks people out. Let’s face it – getting old still freaks most people out. And the “old-fart” stereotype still exists – a recent Taco Bell ad featured a couple of old codgers tooling around in their power chairs with their big ‘ol hearing aids obnoxiously obvious. Take the fear of getting old along with the stereotype of hearing loss that still exists…well, that’s hardly inspiring and it certainly does not motivate people to take action.
So, what are we doing about this? We start by having an honest conversation with people. We frame the conversation around our products & solutions based on these key facts:
1) Hearing loss does not discriminate based on age: Reported hearing loss affects over 15% of the population including children. 1 in 5 teens today experience some levels of hearing loss. (How’s this for irony – we have no problem accessorizing our heads with devices that will blow our hearing. Once we’ve destroyed those hair cells in our ears and can no longer hear well, it takes us on average, 7 years to finally accessorize our heads with hearing aids that allow us to hear again. Things that make you go hmmmmmm.)
2)Hearing loss is NOT harmless: Studies done by Johns Hopkins Medical Center, the National Institutes of Health and the National Council on Aging show that untreated hearing loss is a contributor to other very serious medical conditions. Their research reveals that people with untreated hearing loss have:
- A 500% greater probability of developing onsets of Alzheimer’s of dementia
- A 36% greater probability of poor physical health
- A 57% greater probability of poor mental or emotional health
- The National Council on Aging studies report significantly higher incidences of:
– Loneliness and Isolationist Behaviors
3) Better hearing is not only possible with technology that offers a “cool-factor”; it is not going to drain your bank account. (…and cue ClearSounds products pitch.)
Can you give us a sneak peek as to what you’ll be talking about at the Summer Summit? It sounds like you’ve created a really unique way to directly target health consumers.
Point of Care Marketing! We’ve developed a turn-key program that takes the conversation about hearing loss, bundles it in a visually compelling, engaging and powerful multi-media package and presents it directly to people at the point of care in their physician’s or specialists office. The added awesomeness to this is we have made this platform available to the hearing health professional, who is typically a small business that has not had access to this kind of leverage & exposure in the physician’s office. We will be sharing insights on how the program works and how this may apply to other digital health products & services.
With the incredible evolution in technology and sound where do you see your company 5 to 10 years from now?
I’d tell you but then I would have to kill you… ok, just kidding. Seriously, there is massive alignment between the medial research surrounding neuroplasticity, “brain hearing” and wearable/flexible electronics, we are going to see the barriers the keep people from taking steps to address their hearing loss disappear as technologies collide.
Register now: Digital Health Summer Summit, June 18-19